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Schema Markup Generator
Generate schema.org JSON-LD structured data for a page — pick a type (Article, Organization, Product, LocalBusiness or FAQPage), fill the fields, and copy the script.
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Quick Answer
Choose one of five schema types — Article, Organization, Product, LocalBusiness or FAQPage — fill in the fields, and the tool outputs a ready-to-paste JSON-LD script (the format Google recommends for structured data). It builds the @context, @type and your details into valid markup. Two honest notes: it covers the core properties, not every recommended one, and structured data must describe content actually visible on the page. It runs entirely in your browser.
What the Schema Markup Generator Does
Structured data tells search engines what a page is about in a machine-readable way, using the shared schema.org vocabulary. Pick a type, enter the relevant details — a headline and author for an Article, a name and price for a Product — and the tool wraps them in a JSON-LD script you paste into the page.
JSON-LD is Google's preferred format because it sits in its own script block, separate from your HTML. The tool produces the core fields for each type; for a Product it also nests an Offer with the price and currency. You can add further properties by hand if you need them.
How It Works
When you choose a type, the form shows that type's fields and, as you fill them, assembles a JSON object with @context set to schema.org and @type set to your choice, plus your values. FAQPage builds a mainEntity list of Question and Answer pairs; Product nests an Offer; the others map fields straight across.
The result is wrapped in a script of type application/ld+json. Google reads it to understand the page and, for some types, to show a richer result — though valid markup never guarantees a rich result; Google decides case by case.
Generation algorithm
- Pick a type. Choose Article, Organization, Product, LocalBusiness or FAQPage; the form shows that type's fields.
- Fill the fields. Enter the details — headline, name, price, questions and answers, as the type requires.
- Assemble the JSON-LD. Build a JSON object with @context schema.org, the @type, and your values (Product nests an Offer; FAQPage builds Question and Answer pairs).
- Wrap and output. Place it in an application/ld+json script you copy into the page; it updates live.
Types and core fields
Article — headline, author, datePublished, image
Organization — name, url, logo
Product — name, description, price, priceCurrency (in an Offer)
LocalBusiness — name, telephone, address
FAQPage — up to 2 question-and-answer pairsCore properties only — not every property Google recommends (an Article, for example, can also carry a publisher and dateModified). Add extra fields by hand if a type needs them.
Technical Details
| Types | Article, Organization, Product, LocalBusiness, FAQPage |
|---|---|
| Output | JSON-LD in an application/ld+json script |
| Product | nests an Offer (price, currency) |
| FAQPage | up to 2 question-and-answer pairs |
| Fields | core properties per type |
| Placement | in the head or body of the page |
| Where it runs | In your browser — nothing uploaded |
Standards & references
- schema.org — the shared vocabulary search engines read; @type names the thing (Article, Product) and properties describe it.
- JSON-LD — Google's recommended structured-data format — a script block of type application/ld+json, separate from your HTML.
- Match visible content — structured data must describe content that is actually on the page; marking up missing or invisible information violates Google's guidelines.
Accuracy & Limitations
It generates the core properties for each type, not the full set Google can use. An Article can also take a publisher, a dateModified and a properly-sized image; a Product can take a review and an aggregate rating. Add those by hand if you want the richest eligible markup.
Structured data must match what is visible on the page. Marking up a price, review or FAQ that a visitor cannot actually see is a Google guidelines violation and can cost you the rich result — or a manual action. Mark up real, on-page content only.
Valid markup does not guarantee a rich result. Google decides whether and when to show one, and it has been retiring rich-result types — FAQ rich results ended in 2026, and HowTo earlier. Use the Rich Results Test to check eligibility, but expect no guarantee.
The LocalBusiness address is a single text field here, not a structured PostalAddress with separate street, city and postal-code properties. For full local markup you would expand it by hand.
It does not validate the result. Run the output through Google's Rich Results Test or the Schema.org validator before relying on it, and check the @type matches your actual content.
Real-World Use Cases
Article pages
Mark up a blog post or news article with its headline, author and date.
Products
Add Product markup with price and currency for a shop page.
Organization details
Describe your site's organisation with a name, URL and logo.
Local businesses
Give a storefront page a name, phone and address in machine-readable form.
When to use it — and when not to
Good for
- Core JSON-LD for five common types
- A quick, valid structured-data starting point
- Learning how schema.org JSON-LD is shaped
- Product, Article or Organization basics
Not the best choice for
- Every recommended property for a type
- Types beyond the five offered
- Marking up content not visible on the page
- Guaranteeing a rich result
Need many FAQ pairs? Use the dedicated FAQ schema generator. Need a breadcrumb trail? Use the breadcrumb schema generator. Need a type not listed, or every property? Hand-write it from the schema.org reference and test it.
Frequently Asked Questions
What is structured data for?
It tells search engines what your content means using the schema.org vocabulary, which can make a page eligible for richer search results and helps engines (and AI) understand the page.
Which format does this use?
JSON-LD, the format Google recommends. It is a self-contained script you paste in, separate from your HTML.
Where do I put the script?
In the head or body of the page. Google reads it either way; the head is common.
Does adding schema improve my ranking?
Not directly. It can earn enhanced results and helps comprehension, but it is not a ranking boost on its own.
Will I definitely get a rich result?
No. Valid markup makes you eligible, but Google decides whether to show one — and it has retired some rich-result types (FAQ in 2026, HowTo earlier).
Does the markup have to match the page?
Yes. It must describe content visitors can actually see. Marking up invisible or missing details violates Google's guidelines and can backfire.
Why only five types?
These cover common needs. For other schema.org types, or every recommended property, hand-write the markup using the schema.org reference and validate it.
Why does the Product output have an Offer?
Price and availability live in an Offer object within Product, which is how schema.org structures purchasing details. The tool nests it for you.
Can I add more fields than the form shows?
Yes. The output is plain text — paste it and add properties (a publisher, a review, a structured address) by hand.
How do I check it is correct?
Run it through Google's Rich Results Test and the Schema.org validator. They flag missing required properties and errors.
Is the FAQPage option still useful?
The markup is valid, but Google stopped showing FAQ rich results in 2026, so it will not add the FAQ accordion. It can still help search and AI understand the page.
Is my input uploaded?
No. The markup is built entirely in your browser.
References
Outputs valid schema.org JSON-LD for five common types with their core fields; it is explicit that it omits some recommended properties, that the markup must match visible content, and that valid markup never guarantees a rich result.
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